The roads become more congested, dangerous and complex every day, and more and more people are looking for alternative means of transport, such as electric bikes, while often being unaware of the additional risks that these bring. Drivers have an equally difficult time, with so much to focus on and be distracted by. Fluorescent jackets are, therefore, a real must-have for every vulnerable road user.
As a fashionable young mother, Julie Vets from Antwerp (the founder of gofluo) was surprised at how difficult it was to find a nice fluorescent jacket for herself and her children. And so, she conceived the idea of marketing fluorescent jackets that people definitely would like to be seen in. After creating prototypes, colour and print samples, and searching for the right fabrics and details, the finished items underwent testing to ensure their safety. Two years later, gofluo has been launched. Original, functional and fully compliant with European standard EN1150,
The collection comprises contemporary, urban-inspired designs that are both safe and attractive. Every jacket has been developed with great thought and attention. gofluo uses comfortable, water-repellent and quick-drying fabrics, refreshing fluorescent colours, exciting combinations and convenient fasteners without velcro to protect clothing and scarves. The collection also includes matching rucksack covers. Every item comes in attractive, reusable packaging which includes a reflective keychain for attachment to your bag or other item. There are also numerous sizes to choose from.
In its designs, gofluo is looking to capture the imagination of children and teenagers, who may need some convincing of the benefits of wearing a fluorescent jacket. “We hope to encourage road users to travel in a safer and more fashion-conscious manner. See and be seen, that’s the message”, explains Julie Vets.
Julie Vets (31), the founder of gofluo, worked as a fashion designer and developer for well-known Belgian fashion brands for 10 years. Working with her partner Joris, the pair are a strong and creative team whose three children are the biggest source of inspiration. The family lives near the fashion capital of Antwerp, where creativity is never far away and safety is always a hot topic.
gosmart, gosafe, gofluo.